Ikea corporate communication

28 applied linguistics terms

brand
noun
a type of product made by a particular company.
Example: They put pressure on suppliers to boycott the IKEA brand.
en: marchio
business
noun
the activity of buying and selling goods and services.
Example: Even as a young boy, Ingvar knows he wants to develop a business.
en: business
catalogue
noun
a book with a list of all the goods that you can buy from a shop.
Example: the first annual IKEA home furnishing catalogue is published in Sweden.
en: catalogo
chain
noun
a set of connected or related things.
Example: We wanted to create a large chain of stores.
challenges
noun
(the situations of being faced with) something that needs great mental or physical effort in order to be done successfully and therefore tests a person's ability.
Example: To meet the challenges of unsustainable consumption, climate change, and growing inequality, we are – in collaboration with partners, co-workers, and customers – taking ambitious steps towards a more sustainable future.
en: sfide
collection
noun
a group of objects of one type that have been collected by one person or in one place.
Example: we created a new limited collection of recycled denim KLIPPAN sofa covers.
en: collezione
company
noun
an organization that sells goods or services in order to make money.
Example: 1943 – The first IKEA company is founded.
en: azienda
concepts
noun
a principle or idea.
Example: His solution is to separate the ownership of the retail operation from the IKEA concept and the IKEA brand.
en: concetti
customer
noun
a person who buys goods or a service.
Example: He figured out how to help his customers by creating low prices while still making a profit for his family.
en: cliente
design
noun
to make or draw plans for something, for example clothes or buildings.
Example: to create our specific design.
en: design/stile
entrepreneur
noun
someone who starts their own business, especially when this involves seeing a new opportunity.
Example: From child entrepreneur to IKEA founder: the story of Ingvar Kamprad’s early years.
en: imprenditore
franchise
noun
a right to sell a company's products in a particular area using the company's name.
Example: The IKEA business is built on a franchise system.
en: catena di negozi
furniture
noun
things such as chairs, tables, beds, cupboards, etc. that are put into a house or other building to make it suitable and comfortable for living or working in.
Example: Many Swedish furniture retailers feel threatened by the low prices of IKEA products.
en: arredamento
labour
noun
practical work, especially when it involves hard physical effort.
Example: We support 2021 as the UN International Year for the Elimination of Child Labour.
en: lavoro/impiego
markets
noun
the people who might want to buy something, or a part of the world where something is sold.
Example: The IKEA business is built on a franchise system and it is our franchisees that bring the IKEA Concept to all the IKEA markets.
en: mercato/negozi
materials
noun
a physical substance that things can be made from.
Example: With a shared belief that we can extend the life of products and materials.
en: materiali
packages
noun
an object or set of objects wrapped in paper, usually in order to be sent by post.
Example: Then Ingvar split the matches into smaller packages and resold them.
en: confezioni
products
noun
something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming.
Example: They’re anyone, like Ingvar and other frugal, practical Smålandians, who value products with low prices and high quality.
en: prodotti
profit
noun
money that is earned in trade or business after paying the costs of producing and selling goods and services.
Example: to save his small profit to invest later.
en: profitto
range
noun
a set of similar things.
Example: To offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.
en: varietà.
recycled
adjective
having been used before and then put through a process so that it can form a new product.
Example: New KLIPPAN sofa cover made from recycled jeans.
en: riciclato
renewable
adjective
If an official document is renewable, its use can be continued for an extra period of time.
Example: We are on an exciting journey of making more from less – designing all of our products to be 100% circular, and aiming to use only renewable or recycled materials by 2030.
en: rinnovabile
resources
noun
a useful or valuable possession or quality of a country, organization, or person.
Example: things made from being smart with resources and never tolerating waste.
en: risorse
retail
noun
the activity of selling goods to the public, usually in shops.
Example: The retail business is organised in a franchise system with 12 franchisees.
en: vendita
selling
noun
the activity of making products and services available so that people buy them.
Example: From there he moves on to selling Christmas cards, seeds and pens to neighbours on his bike.
en: commercio
store
noun
a large shop where you can buy many different types of goods.
Example: In June 1960, only coffee and cold dishes are offered in IKEA stores.
en: negozio
sustainability
noun
the quality of causing little or no damage to the environment and therefore able to continue for a long time.
Example: Sustainability – caring for people and the planet.
en: sostenibilità
value
noun
the importance or worth of something for someone.
Example: The IKEA value chain touches millions of people around the world.
en: valore